Chevrolet Commercial Kuleshov Effect

I saw this commercial on television and noticed it used a variation of the Kuleshov effect. The commercial shows 2 photos to different focus groups to determine how the same man standing in front of a sedan is viewed in comparison to standing in front of a pick up truck. The man's expression, clothing, stance, lighting and environment remain identical in each photo. The only thing that is altered is the type of vehicle he is standing in front of. The focus groups included a wide range of categories including kids, young single women, rich housewives, men with beards and mature people. From the single change they make judgments about the man based on his vehicle. The man with the truck is seen as being more dependable, rugged, handsome, resourceful, and more likely to have an awesome pet. That is a lot of information to infer about a person without ever having known them. The images and the way it is depicted to the audience can go much deeper than what is being seen. Just from looking at a man standing next to a truck people begin to put together pieces in their imagination of what the story behind the man is. His personality, hobbies, and character are things that the focus groups begin to formulate in their minds. The kuleshov effect can be applied to photographs or film. The subjects environment and objects surrounding it should be taken into consideration when trying to convey a specific message.